M+E Daily

Start-Up Enters Kiosk Business, Signs Pizza Hut Franchisee

While Coinstar and NCR Corp. continue to expand their respective Redbox and Blockbuster Express networks, a new company is looking to claim a piece of the DVD kiosk pie.

Start-up EntertainmentXpress announced March 25 that it had signed a kiosk supply agreement with major Pizza Hut franchisee Aurora Huts LLC. Founded by Pizza Hut’s former chief operating officer, Aurora Huts operates 155 Pizza Hut locations in the region of Pittsburgh, PA.

The deal is the first for the fledgling kiosk network, which aims to become a “significant participant” in kiosk rentals of movies as well as videogames.

“We believe that this initial agreement with Aurora Huts LLC represents a great beginning to expanding our relationships with other multi-unit, owner operators within the Pizza Hut Franchise Division and in the multitude of other major brand, quick serve restaurants,” says the company’s Imran Sayeed.

EntertainmentXpress operates as a business unit of Public Media Works, a publicly-traded film and television production company founded by actor Corbin Bernsen. The kiosk vendor did not disclose a timeframe for deployment, the variety of titles that its kiosks would stock, or other details. Via MarketWatch