M+E Daily

BluFocus Event To Present Best Practices In Blu-ray 3D Authoring

Representatives from Hollywood studios and Blu-ray production facilities are convening in Calabasas, CA Aug. 3 for a hands-on seminar on Blu-ray 3D authoring.

Blu-ray quality assurance specialist BluFocus is staging the “3D-Focus” event to foster broader awareness of emerging best practices in creating Blu-ray 3D titles. BluFocus CEO Paulette Pantoja explains that while other industry seminars have provided a top-level marketers’ view of 3D home entertainment, “3D-Focus” is the first to offer Blu-ray developers hands-on demonstrations of authoring systems and other tools.

“The afternoon is designed for companies that currently develop or are interested in developing 3D Blu-ray material, as well as the customers they serve,” Pantoja says. “Our goal is to ensure the technology’s success by providing a forum for all involved to collaborate and learn how to create quality 3D material.”

Pantoja adds that the event is platform-neutral, with representatives from all of the industry’s major Blu-ray authoring systems discussing their 3D solutions.

3D authoring and encoding, menu and subtitle creation, 3D playback tools, 7.1 surround audio for 3D, 3D testing, verification and certification, Blu-ray 3D disc replication, and the “human factor” — a physiological review of 3D technology — are all featured on the preliminary agenda.

Presenting companies include: 1K Studios, ArcSoft, BluFocus, Deluxe Digital Studios, DTS Digital Entertainment, Intel, NetBlender, New Wave Entertainment, NVidia, Sonic, Sony Pictures, and THX.

DTS will host at its Calabasas, CA facility. The event is sponsored by 3D @ Home Consortium, NetBlender, Sonic, THX, and MESA.

Space is limited. To pre-register for complimentary admission, visit http://www.blufocus.com/3d-focus/part2.cfm.