M+E Daily

As part of M&E Daily’s new series of member profiles, we speak with Glenn Grube, Global Director of Marketing Services for ModusLink Corp., on the ecommerce company’s services for the media and entertainment industry, including its development of “entitlement management” solutions for digital content distribution.

What key products and/or services does your company provide to the media & entertainment sector? What is your company’s primary client base — and who are their primary customers?

ModusLink is an ecommerce and supply chain business process outsourcing provider. Our solutions range from forward supply chain, to aftermarket services and a full portfolio of ecommerce solutions that includes entitlement.

Our primary market sectors have been: high technology hardware, software, consumer electronics, telecommunications, semiconductor and ODM/OEMs. ModusLink is expanding into other market segments. Within the software market, we have the ability to support software/video gaming publishers and distributors.

ModusLink Corporation and our parent ModusLink Global Solutions have existed for more than 25 years, serving the supply chain markets. Our heritage is rich in solving the challenges of conducting online business, as well as building effective and efficient solutions enabling companies to move their products to the point of consumption.

Our roster of clients contains the majority of the major companies that would be identified within each of the market segments we serve.

What are the key opportunities and challenges facing media and entertainment over the next 12-18 months? How is your company responding to these issues?

From our perspective we believe the major challenge is to strengthen how digital media content is protected and provisioned.

ModusLink has four solutions we call Entitlement Management Solutions. They provide a robust license activation code administration. Once content is locked, our solutions support creation of a subscription or registration which then provides the license activation code enabling the digital media content to be viewed.

These solutions provide the media and entertainment industries with the ability to monitor who has the right to view their content, manage provisioning of the unlocking key, and communicate with their customers. It can also be viewed as a benefit denial technology from the perspective that digital content is not active at the time of sale, but a process is in place to obtain a license activation code after authorized registration.

Any recent news at your company?

ModusLink launched its Entitlement Management Solutions for B2C digital content distributors in late July.

In June, ModusLink Global Solutions announced its participation in an International Organization for Standardization (ISO) committee to determine guidelines for sustainable packaging. The ISO Technical Committee (TC) 122 on “Packaging and Environment” works to create a single set of standards all companies can abide by to define, label and promote sustainable packaging. The committee recently met in Beijing to discuss standards in the packaging sector with regard to terminology, dimensions and performance requirements. This includes more reliable test methods and technical specifications, and will allow for expedient exchange of world commodities in the field of international trade and logistics.

For more information: www.moduslink.com