Fox Renews With Cinram for Replication, Distribution
Cinram has signed a new multi-year contract with Twentieth Century Fox Home Entertainment to continue serving as the studio’s primary supplier for DVD and Blu-ray replication and distribution services, across North America and Europe.
The deal extends a relationship between the companies that dates back 14 years to the VHS videocassette business.
“Cinram has a strong history of providing quality service, with unsurpassed commitment and dedication,” said Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment, in a statement. “As the media landscape evolves, they will continue to play an integral role in our business for many years to come.”
Adding to Dunn’s comment, Cinram chief executive Steve Brown told M&E Daily that the scope of the Fox deal may well “spread” beyond packaged media in the future, though he declined to disclose specifics. Cinram is in the midst of integrating digital distribution services into its offering, having recently acquired digital media specialist 1K Studios and added key executive staff.
The current focus with Fox, Brown said, is on “making sure [the studio’s DVD and Blu-ray] in-stock rates are the highest in the industry.” Given the current dynamics of packaged media retail, Brown underscores that a fast response to “business intelligence” from the studio is playing an increasingly critical role in ensuring that Cinram delivers “the right number of units, at the right time, to the right store.”