M+E Connections

Media and entertainment data management services company Mediamorph Aug. 29 announced it had closed more than $21 million in series C funding, with the company adding that it would use the investment to expand its cloud-based enterprise software and data management platform and add employees to meet increased demand.

“In the last 24 months, we have made tremendous progress in advancing the capabilities of our platform,” said Mediamorph CEO Rob Gardos. “This investment will help us to accelerate our growth and will enable Mediamorph to deliver even more value to our customers.”

Investment firm Advance Vixeid Partners led the round of financing, with senior advisors to Lee Equity Partners (former NBC Universal CEO Bob Wright and Barry Baker, former president and COO of USA Networks) leading the way as well. Mediamorph’s pre-existing investors Liberty Global Ventures and Smedvig Capital also participated.

“We are thrilled to become investors in Mediamorph,” Baker said. “The company is experiencing remarkable growth, and we see tremendous opportunity for the company’s new products and solutions. Customer feedback about the company’s solutions has been incredible.”

The new capital will be used to expand Mediamorph’s award-winning technology platform and to grow the organization to meet soaring demand. Mediamorph’s cloud-based enterprise software and data management platform streamlines the digital media supply chain, helping companies manage contracts and content rights, track content consumption, and enable data-driven decisions to maximize revenues. All of Hollywood’s major studios, as well as the country’s leading television networks and largest video service operators rely on Mediamorph’s solutions.

Mediamorph also announced that Baker, Nomi Bergman, president of Advance/Newhouse Partnership and former president of Bright House Networks, and Bob Greene, managing director of Liberty Global, were added to the company’s board. “We welcome these industry leaders to our board of directors, and look forward to teaming with them in Mediamorph’s next phase of global expansion,” said Shahid Khan, Mediamorph co-founder and chairman.

Bergman added: “We’re experiencing a massive inflection in Media & Entertainment, where rapid change has made it critical for companies to deploy high performance systems in order to survive and grow. Mediamorph is a vital technology platform in this ecosystem and I am excited to provide additional industry insight and expertise.”