M+E Connections

Prime Focus Technologies to Debut Upgrades to CLEAR Media ERP at IBC 2016

Prime Focus Technologies is showcasing industry-first upgrades to every power-packed module of their flagship product, CLEAR Media ERP Suite, at IBC 2016.

“Empowering our customers to better manage changing consumer demands efficiently through latest technologies is our prime focus,” said Ramki Sankaranarayanan, Founder and CEO, Prime Focus Technologies. “Whilst continuing to help companies virtualize the content supply chain, PFT is committed to addressing specific customer challenges at department level, with cutting-edge technology innovation. Our slew of industry-first product upgrades at IBC is a testimony to that.”

The CLEAR Broadcast Cloud features include Promo Versioning Automation add-on module with enhanced templates, simpler mechanism to import promo schedules, and end-to-end media logistics and work order administration.

Promo Operations module has successfully delivered 20,000 promos in 2 months and Proof of Concept (PoC) with top five US Broadcasters is underway.

The CLEAR Cloud MAM now features the ‘Story Teller on Air’, a brand new functionality of CLEAR Cloud MAM; a specialized appliance that helps create compelling stories from MAM/archive for playout on air directly.

The appliance has SDI ports for both preview and output capabilities.

  • Better streaming capability across formats like HLS and MPEGDASH
    Support filters for auto suggest, which will facilitate
  • Google-like suggestions
  • Segment-wise search in album view that aids in better content discovery
  • Extensible HMM capabilities in the library to organize and search for metadata hierarchically
  • Refreshed UX for better experience across platforms and devices

PFT’s CLEAR Operations Cloud will showcase all new scalable Dynamic Ad Insertion (DAI) feature that embeds SCTE-35 markers for a non-scripted Live stream providing new monetization opportunities through personalized delivery.

Addition of native publish to new destinations include Amazon Prime, Facebook, Verizon and Spotify.

PFT will showcase all the modules of CLEAR Media ERP Suite that function as ONE software for the enterprise and latest product upgrades, at IBC 2016, Hall 7, Booth # B12.