Film/TV
Technicolor Nabs IBC Honor
Story Highlights
Technicolor’s long touted the uniqueness of its high dynamic range (HDR) solutions. At IBC the company got confirmation.
Technicolor’s Advanced HDR delivery system — which delivers any HDR format and standard dynamic range content in one single stream to home devices — was named the “Best Digital Video Processing Technology” at the CSI (Cable & Satellite International) magazine awards at IBC.
Technicolor HDR solution stands out thanks to its ability to ensure that any major format of HDR and SDR content coexists for proper display any HDR and SDR screen, cutting back on overhead and the hassles of delivering separate streams. The solution automatically up-converts SDR content to HDR aswell.
“These two technologies address a range of issues that are critical in order for HDR to fulfill its potential in the market,” Technicolor said in a statement. “Today, native HDR content is not yet broadly available, but is being made in various HDR formats.
“Since these formats must coexist with SDR content for the foreseeable future, Technicolor HDR has been designed to allow content distributors to leverage a single stream solution so that all content can be cost-effectively delivered to consumers in an operationally straightforward manner.”
With HDR still finding its footing in terms of consumer acceptance, Technicolor got a head start with its solution, making sure it complimented HDR distribution with SDR content, giving consumers who do buy HDR-enabled equipment automatic access to HDR content.
