Film/TV
comScore, DEG Partner on Movie Data (MESA)
Story Highlights
DEG: The Digital Entertainment Group (DEG) and comScore have joined forces to offer a combined movie and TV measurement service, covering home entertainment sellthrough, internet VOD (iVOD), and set-top based VOD. The new service, dubbed DEG-DDEi, works off of comScore’s Digital Download Essentials Industry (DDEi) service, and will offer studios, networks and distributors title-level consumer transactional data from major studios broadcast and cable networks and independent distributors, with the ability to compare performance of their electronic sellthrough and (iVOD)content to the rest of the industry.
The service aims to better improve decision-making around acquisitions, marketing, windowing and more. The service also includes set-top based VOD data from comScore’s OnDemand Essentials service.
“DEG is pleased to partner with comScore and provide the industry a comprehensive view of digital sales transactions for movie and television content,” said DEG President Amy Jo Smith. “DEG-DDEi is a robust reporting tool that delivers timely information on market activity to inform decision making in this rapidly growing segment of the home entertainment business.”
