M+E Connections
SyncOnSet, Sony Enjoy Engineering Emmy Wins
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HOLLYWOOD, Calif. — When SyncOnSet CEO and co-founder Alex LoVerde took the stage Oct. 26 to accept an Engineering Emmy from actress Kirsten Vangsness (“Criminal Minds”), he had a quip ready to go.
“Funny you should talk about ‘Criminal Minds,’ they’re not on SyncOnSet yet,” he said, flanked by fellow co-founders Jeff Impey (head of operations) and Brett Beaulieu-Jones (CTO).
Less than five years ago, the trio set out to device a way to breakdown and digitize a script that sorts the data by products and departments, for everything from set-dec to props, to costumes. And you can say they’ve succeeded: SyncOnSet has been used for more than 2,500 productions. And now the trio have some hardware to prove they’re idea was revolutionary.
“I don’t think we could have imagined … that we’d be up here accepting an Emmy award,” LoVerde said. “We’ve been lucky to work with not only some of the most talented people, but also the most friendly. And, our customers, who broke away from the tradition of how things are done.”
And if he, Impey and Beaulieu-Jones, hadn’t gone forward with their idea? “We’d still be in corporate America, and productions would all still be on paper,” LoVerde said.
Meanwhile, SyncOnSet wasn’t the only member of the Media & Entertainment Services Alliance (MESA) to take home an Engineering Emmy. Sony was honored for the technology behind its under-an-inch 4K, three-sensor system, incorporated into the HDC-4300 series camera. Enabling the creation of 4K and high dynamic range images, the tech allows for multiple frame-rate imaging and the creation of multiple HD cutout images from a 4K canvas.
“This development came from the needs of our customers, and the message was clear, but not easy to do,” said Hiroshi Kiriyama, senior GM of Sony’s Media Segment Business division.
The 68th Engineering Emmy Awards also honored Ncam Technologies, Saunders Electric, Zaxcom and Group It For Me!
