Business

Avid today announced that the Avid Customer Association has seen explosive growth since 2016, doubling its membership to more than 20,000 media and entertainment professionals worldwide. Avid also announced that the second annual ACA Vote will take place before the end of this year, providing ACA members with the unique opportunity to help drive Avid’s strategic direction and product roadmaps toward empowering the community and industry to solve their most pressing business and technical priorities.

Earlier this year, the organization’s inaugural ACA Vote revealed the customer community’s technology priorities, including cloud infrastructure, IP connectivity, UHD/4K content, and virtual and augmented reality. Avid’s newest wave of product introductions, rolling out at IBC2017 this week, will reflect the strong influence that the ACA and its votes had on the direction of Avid innovations including Avid MediaCentral®, as well as Avid tools and workflow solutions for creating, distributing and optimizing media.

The association has also announced plans for Avid Connect 2018, its next annual gathering, which is scheduled for April 6-8, 2018 in Las Vegas.

Media organizations, creative teams, independent professionals and individual artists are all facing increased pressures and competition as digital disruption is impacting all facets of the media and entertainment industry.

In response, Avid, along with its customers, established the ACA as the world’s most innovative and influential community representing organizations and professionals from all levels of the industry—fostering deep collaboration between Avid and the people who are most passionate about capturing opportunities to thrive amid industry change and disruption.

“The ACA’s rapid growth demonstrates the value that our community places on the association, and the rising sense of urgency that our industry colleagues share for steering the strategy and technology direction needed to help shape and secure our collective future. And the historic ACA Vote proves that everyone across the full spectrum of media and entertainment creation and distribution can have a loud voice that immediately and positively benefits their opportunity,” said Avid Chairman and CEO Louis Hernandez, Jr.

“We’re thriving on the enthusiastic participation of a fast-growing membership that represents thousands of media organizations all over the world. We’re just getting started and we encourage our entire industry, from the largest media companies to each individual artist, to become part of the ACA and be heard.”