Business

How Capgemini is Looking to Crack Next-Gen Consulting Demand (CMO)

Innovative service design that addresses the new digital paradigm and buyer, and a commitment to mid-market customers, are just some of the ways Capgemini is hoping to reposition itself in the increasingly convoluted consulting and agency space.

This year marks the 50th anniversary of Capgemini, one of a host of IT services and management consulting groups now battling it out with traditional media and creative agencies, digital upstarts and IT integration and implementation players for the growing pot of spend being allocated to digital and customer transformation. And as its local CEO, Nicolas Aidoud, told CMO, the client-side buyer isn’t just the remit of traditional IT leaders, it’s also increasingly marketing, customer operations, digital teams and even the CFO procuring technology and services.