M+E Daily

HBO, NeuLion to Bring Data Insights to Smart Content East

The Media & Entertainment Services Alliances (MESA) Smart Content Summit to the Microsoft Technology Center in New York City March 8, offering the latest industry data initiatives and tools studios, broadcasters and all their business partners are employing to make content more identifiable and accessible. To register or for more information, click here.

And along with the data-centric keynote — “Disruption in the Entertainment Industry; Monetizing the MoviePass Effect” — by Ted Farnsworth, chairman and CEO of MoviePass parent company Helios & Matheson Analytics, attendees will be treated to a number of presentation centered around how data is impacting media and entertainment firms are doing business:

• Matt Turner, CTO of MarkLogic, kicks off the day with his data-centric presentation “Unlock the Power of Smart Content with the Right (Data) Pattern.”

• Longtime studio exec and data guru Thomas Stilling will stress the importance of a data-driven workplace, in the presentation “Developing a Culture Around Your Data Journey.”

• HBO’s Laura Dawson (metadata analyst, production technology) and Yonah Levenson (manager of taxonomy) will look at how broadcast and media companies are dealing with multiple language standards today, in the presentation “Demystifying Language Metadata.”

• “Using Consumer ‘Watch Data’ to Grow Your OTT Service” sees NeuLion’s David Dwyer, VP of analytics development, and Chris Wagner, co-founder and EVP of marketplace strategy, look at the data behind successful direct-to-consumer OTT businesses.

Additional presentations at the Smart Content Summit East event include:

• “Intelligent Transformation” by Daniel Goss, VP of innovation and experience for LiveTiles.

• “Blockchain + Advertising = Transformation & Innovation” by Babs Rangaiah, executive partner with IBM iX.

• “Video AI: What’s In Your Content?” by Martin Wahl, principal program manager with Microsoft’s Azure Media Services.

• An “AI Meets Media” discussion with Emily Hopson-Hill, VP of services with Ooyala and
Wahl.

• “Inside the Mind of Watson” by IBM Watson Media’s Tim MacGregor.

• “Practical Applications of Machine Learning for Image and Video in the Cloud” by Liam Morrison, senior solutions architect with Amazon Web Services.

• A “How OBID Transforms Unique Identifiers” panel moderated by Will Kreth, executive director of the Entertainment ID Registry (EIDR), featuring Paul Mears, CEO of Copperline Media, Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement (CIMM), and Brian Hughes, SVP of audience intelligence and strategy for Magna Global.

• “Smart Advertising: Advancing the Medium (for the Message)” with Harold Geller, executive director of Ad-ID, Chris Pizzurro, head of sales and marketing for Canoe, and Julian Zilberbrand, EVP of audience science for Viacom.

• “What’s your DAM(n) Problem?!?” with Stilling and Josh Wiggins, chief commercial officer for GrayMeta, with an introduction by Liam Morrison, senior solutions architect for Amazon Web Services.

Produced by the Media & Entertainment Services Alliance (MESA), in association with the Hollywood IT Society (HITS) and the Smart Content Council, Smart Content East is sponsored by IBM Watson Media, Microsoft Azure, Amazon Web Services, IBM, LiveTiles, NeuLion, Ooyala, GrayMeta, Qumulo and Bob Gold & Associates, with Ad-ID, DEG: The Digital Entertainment Group, EIDR, ETC@USC and the Entertainment Merchants Association serving as association partners.

To register or for more information, click here.