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Ooyala Looks to Advance Metadata Applications in News Production
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Ooyala Feb. 4 announced it’s partnering with London-based media supply chain trade group Digital Production Partnership (DPP) to advance global news industry standards for the use of metadata.
Specifically, Ooyala will work with DPP on its Metadata Exchange for News initiative, which is designed to establish standards for application during every step of delivering news content, from newsgathering to production, distribution, and archive.
“In an increasingly lightning-quick environment, news organizations are looking to media asset management and content delivery with metadata that is both accurate and relevant at every step in the process,” said Bea Alonso, director of global product marketing at Ooyala. “The DPP is doing important work in this area.”
Those companies using Metadata Exchange for News can see metadata generated in newsroom planning systems transferred to cameras, and then from there ingested into media asset management systems, before being delivered to a publishing system. The goal is to help news organizations more quickly get breaking news stories to air, and to manage rights issues more easily, by having news packages and clips marked with copyright and restriction information. Another intended benefit is improved content search and discovery, with access to keyword search.
“News organizations want journalists and correspondents to be focused on the story, not the process,” said DPP managing director Mark Harrison. “With the participation of leading companies, like Ooyala, in the media-asset-management and workflow-automation fields, we will advance more quickly toward these important objectives.”
