Business
SAP Delivers an Intelligent Enterprise Vision to Close the Experience Gap (MESA)
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While most businesses talk about delivering on customers’ expectations, many are not fully employing the knowledge and tools that would help them to deliver the ultimate customer experience and take their companies to the next level. According to SAP, it’s time for firms to abandon this outdated and inefficient approach and adopt an ‘intelligent enterprise’ model instead.
As detailed in an exclusive article for The New Economy, to operate intelligently, companies need to not only modernise their operations, but also improve experiences, and that requires a focus on the use of operational and experience data. According to Mala Anand, President of Intelligent Enterprise Solutions and Industries at SAP, “How well companies perform in the experience economy depends on how well companies know their customers and how connected that is to their business.”
Through its portfolio of enterprise software, SAP can provide businesses with the digital solutions they need to collect, analyse and innovate using company-wide data, with artificial intelligence, machine learning and blockchain technologies embedded throughout.
Taking a holistic approach allows firms to deploy new technologies more effectively. The digital transformation journey should always begin with a company defining and prioritising business outcomes across the entire business, with customer experience being key. “We [at SAP] look at experience management as an integrated and seamless end-to-end business process enabled by intelligent technologies across all of our systems,” said Thomas Saueressig, President of SAP Product Engineering.
