M+E Connections

HITS Fall: Variety Business Intelligence, MarkLogic to Tackle Data Licensing, Governance

A highlight of the multi-track “Morning Innovation and Technology Showcases” Oct. 3 at the HITS Fall event will be the presentations around data and governance in the industry, with experts from Variety Business Intelligence and MarkLogic both bringing unique insights.

First up is Variety Business Intelligence’s Mark Hoebich, president, and Carolyn Finger, SVP and head of research, with the discussion “Data Licensing and Business Solutions from the Entertainment Authority.” They’ll share how major studios and streaming companies are using contextual entertainment metadata to drive innovation and growth. Attendees of the breakout session will hear how entertainment companies are utilizing advanced data and insights in today’s growing (and ever-shifting) marketplace.

Next, in the presentation “You’re Doing it Wrong! Why Data Governance Currently Sucks and What You Can Do About It,” Tim Padilla, director of consulting, west, for MarkLogic, will share his insights into the difficulties in getting value from data for entertainment firms. Knowing where your data comes from, and how to monetize it for every screen, requires data governance, something many Hollywood companies still have difficulty delivering effectively. Padilla has helped organizations take a different approach, and will cover the traps awaiting those in the industry as they look to put their data into action.

HITS Fall is presented by Entertainment Partners, with sponsorship by Genpact, Variety Business Intelligence, edgescan, LiveTiles, MarkLogic, the Entertainment ID Registry (EIDR), Signiant, Cinelytic, Microsoft Azure, Richey May Technology Solutions and Comcast Technology Solutions.

The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA); and the Smart Content Council.

For more information visit HollywoodITSummit.com. To become a sponsor and participate in the event, contact Christian Calson at [email protected] or 310-945-6284.