Cineuropa Joins the Entertainment ID Registry (MESA)

European cinema news outlet Cineuropa has joined the Entertainment Identifier Registry (EIDR) association, and will begin registering film titles to enable universal identification and tracking for its audience.

Cineuropa, which offers daily news, interviews, databases and investigations into the audiovisual industry, all available in four languages (English, French, Italian and Spanish), promotes the European film industry worldwide, and offers a platform where professionals meet and exchange information and ideas.

EIDR’s identifiers are placed as metadata within audiovisual objects across a wide variety of content, covering film, SVOD and OTT, digital content and TV (shows, seasons and episodes). Accompanying metadata includes titles, credits, edit details and technical details, and enables users to mitigate numerous inefficiencies within the cross-platform video distribution supply chain.

“Cineuropa plays a major role in promoting cinema and audiovisual works worldwide,” says Kip Welch, executive director of EIDR. “We are delighted to welcome Cineuropa to our family of members and partners. Their full access to EIDR standard identifiers will further increase their ability to connect their audiences to the content they are looking for.”