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Eros Now Taps Verizon Media Platform for Workflow Help (MESA)
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Indian and South Asian entertainment and media platform Eros Now has partnered with Verizon Media and its platform to simplify video workflow and provide an end-to-end managed service, from ingest to delivery, the companies announced.
The Eros Now OTT platform has more than 12,000 Bollywood movies, TV shows, originals and short-form videos, and continues to add content each week, thanks to the prodigious output of Bollywood content (approximately 2,000 films a year). The amount of content being handled by Eros Now required to migrate from its technology-dense streaming stack to a fully managed streaming service.
“One of the biggest challenges content service providers face is being able to deliver high-quality experiences to international audiences,” said Verizon Media president Ralf Jacob.
“Eros Now is meeting this challenge head-on by using the Verizon Media Platform to simplify its video workflow so it can focus on delivering compelling user experiences. We’re honored that Eros Now chose Verizon Media to help further elevate the visibility of Bollywood content among an international audience.”
Eros Now chose the Verizon Media Platform for its ability to encode, store and deliver content, and provide support for all major DRMs, including license server management. Eros Now will use Verizon Media to the lower costs associated with constantly updating services individually, instead delivering them all via the Verizon Media Platform.
“As we continue our mission of bringing Bollywood content to a global audience, it’s crucial that we invest in cutting edge technologies to maintain high-quality online experiences for the millions of users accessing our service from a range of devices and locations,” said Eros Now CEO Ali Hussein. “Verizon Media’s Platform is renowned for its unparalleled streaming capabilities and high-performance network, which will play an important role in helping us deliver an unrivalled user experience to our customers around the world.”
