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Mobile Premier League, Prime Focus Technologies Partner for Content Creation (MESA)

PFT Brands, the branding arm of entertainment supply chain software specialist Prime Focus Technologies (PFT), has been tapped by India-based mobile eSports platform Mobile Premier League (MPL) to handle ads to enhance its brand, PFT announced.

A one-stop video agency, PFT Brands has created a series of ads covering the breadth of MPL’s games, including Fantasy Cricket, Fantasy Kabaddi, Rummy, Fruit Chop, Pool and more. For the campaign, PFT Brands tackled everything from conceptualization and scripting to production to post, and localized the ads for the Tamil, Telugu, Bengali, Bhojpuri, Marathi, Kannada and Gujarati dialects.

Currently running on both TV and digital platforms, the ads highlight both the games themselves, as well as from MPL users who have won cash prizes using the platform.

“We are immensely excited to be partnering with an innovative market leader like MPL, and are grateful to their team for giving us this incredible opportunity,” said Umesh Bopche, VP of brand services for PFT. “The content we have created for MPL is based on two key objectives – building brand awareness and significantly strengthening their user base. We look forward to creating a host of world-class videos for MPL in the coming months.”

Abhishek Madhavan, VP of growth for MPL, added: “Our users are our ambassadors and thanks to them, we have grown to become India’s biggest mobile gaming and skill monetization platform. We want to reach out to our users and involve them to reiterate the trust they have placed in us.

“The PFT team completely understood the user sentiments at play and executed both the ads and the customer testimonials superbly. We are confident the campaign will be extremely successful, and we look forward to producing more such stellar work with PFT as our partner.”