M+E Connections
Sony NMS to Share Streaming Insights at OTT Supply Chain Event
Story Highlights
More than half of U.S. households now are subscribing monthly to at least two of the major streaming sites around, leading some to call the SVOD market saturated.
Don’t tell that to Sony New Media Solutions.
At the March 3 OTT Supply Chain Academy event in Los Angeles, Scott Blomquist, VP of consumer engineering and architecture for Sony New Media Solutions, will share how content owners who know their audience can tailor their apps and services to deliver more than just another commodity streaming experience, in the presentation “Not Just Fans, FANATICS: Streaming Media for Subscribers Who Can’t Live Without Your Content.”
“While building your organization’s strategy for managing churn, it’s important to consider how to integrate OTT streaming into an overall product offering that gives your super-fans year round value,” Blomquist said. “Sure this can be through exclusive content and smart recommendations, but for your die-hard viewers, it could be through ecommerce tie-ins or premium OTT experiences as part of a membership program.
“I hope to give attendees some insight into the kinds of integrations that can keep their most loyal fans coming back month after month.”
He’ll talk about the unique audience characteristics that Sony has encountered ,and some of the experiences that his company has built to minimize churn and build relationships with the streaming customers of Sony’s clients and partners.
The OTT Supply Chain Academy is sponsored by Sony, BeBanjo, EIDR, Whip Media Group, Bitmax, Eluvio, PixeLogic and Spherex, and produced by the Media & Entertainment Services Alliance (MESA), the Content Delivery & Security Association (CDSA), the Hollywood IT Society (HITS) and the Smart Content Council.
To register, click here. To activate a sponsorship contact Evie Silvers at [email protected], or Garrett Randall at [email protected].
