Business
Prime Focus Technologies Partners With Prestige Ice Cream’s Rollick for New Brand Campaign (MESA)
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Prime Focus Technologies announced that it has delivered two 30-second TV commercials, as well as creatives for their print campaigns (for use across multi-channel print communication) to Rollick, a part of the Prestige Ice Cream Group. PFT’s Brands team has delivered end-to-end services for the films – from conceptualization and scripting to direction, production and post production.
Created under Rollick’s new brand campaign, ‘Express every joy with a Rollick’, the films have been made in Bengali, and are dubbed in Hindi and Odia. Leveraging light-hearted, vibrant narratives, they showcase the brand essence of Rollick, which is all about celebrating the joy you feel within.
As a full-service creative agency, PFT also undertook a photoshoot and delivered cutting edge creatives which will be used to create print advertisements for the campaign, including OOH advertising, catalogues, brochures, leaflets and more.
“Rollick has always been innovating and studying changing consumer palettes to launch fresher and unique variants of ice cream. We have optimistic expansion plans mapped out for 2020, with an eye on increasing our market share and footprint,” said Anisha Aggarwal, Director, Prestige Ice Creams. “Through our latest brand campaign, we want to urge our customers to celebrate life and express the joy they feel within. We’re thrilled with the way both the TVCs and print media have come out – kudos to Prime Focus Technologies for doing such an excellent job!”
Umesh Bopche, Vice President – Brand Services, PFT added, “We have worked with Rollick as a production partner in the past, and are thrilled that they trusted us with end-to-end creative responsibilities for this campaign. Given the primary target audience profile, we chose to work with emotions and storylines that are deeply rooted in Bengali ethos. From casting to background score to overall production value, we’ve spared no effort in creating cutting edge films, and we’re extremely grateful to Prestige Ice Cream for this incredible opportunity of working with them once again.”
