M+E Daily
Cinelytic: P2P Data Shows Strong OTT Demand for Films with Shortened Windows
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With theaters shuttered due to COVID-19 and studios moving their content quickly to digital outlets, there is more correlation than ever before between what people are watching illegally and what people are buying on OTT outlets, according to Tobias Queisser, co-founder and CEO of Cinelytic.
“OTT consumption has become more relevant than ever with major releases such as ‘Trolls World Tour’ going straight to VOD in these unprecedented times,” Queisser said in an email. “Cinelytic tracks global P2P based file-sharing data of film and TV content, which is a strong proxy for digital OTT consumption across all platforms. Demand [has been] up 30% during the quarantine period.”
The top five movies in Cinelytic’s latest “Top 20 Movies By P2P Film Demand” — “Trolls World Tour,” “Bad Boys For Life,” “Bloodshot,” The Gentleman” and “Sonic the Hedgehog” — all say early digital releases from their respective studios. That’s given Cinelytic real-time insights from peer-to-peer sharing that can help studios inform decisions based on what global audiences want.
Cinelytic’s predictive dataset, based on P2P consumer behavior, serves as a proxy for digital OTT demand across all platforms, and offers real-time audience intelligence insights into what consumers are watching.
In addition is able to correlate the P2P data with consumer demographics data to provide deep audience insights to help you better understand, target, and activate audiences.
Legal and illegal file sharing data is collected by Cinelytic’s technology, and 120 million global content download and streaming transactions are recorded daily.
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