Games/Interactive

Digital Nirvana, Adobe Team on Caption Generation for USTA

Metadata generation guru Digital Nirvana has teamed up with Adobe to improve the the closed captioning workflow for the United States Tennis Association (USTA), America’s governing body for the sport.

Digital Nirvana’s Trance AI-powered, automated postproduction captioning solution is being integrated with the video editing suite Adobe Premiere Pro to improve the speed and efficiency of the league’s caption generation process, the companies announced.

“The USTA aims to give tennis enthusiasts access to its content with minimal delay, especially when it pertains to live events or other timely content — something it couldn’t do with its old captioning process. Now with Trance seamlessly integrated into its Adobe postproduction workflow, the league gets a rapid turnaround time that is virtually unheard of in the captioning industry,” said Russell Wise, SVP of sales and marketing for Digital Nirvana. “Not only that, but the USTA has the industry’s highest caption-quality standards, with captions that are virtually 100% accurate and display with minimal delay, as the words are spoken.”

Previously, the USTA’s captioning process relied on manual tasks and transcripts generated by a third-party speech-to-text service, with video personnel copying and pasting text from the transcripts onto the video timeline and manually entering timecodes, resulting in a process that took several hours. The Trance and Adobe Premiere Pro solution has eliminated most of the manual work, cutting the turnaround time for captioning an average video to roughly 30 minutes.

Digital Nirvana’s Trance application — now in its third iteration — combines STT technology and other AI-driven processes with cloud-based architecture to drive more efficient broadcast and media workflows. with cloud-based metadata generation and closed captioning. For more information, click here digital-nirvana.com.