Exclusives

The Media & Entertainment Services Alliance (MESA) brings back its popular Take the DAM(n) Tour (TTDT) event this month, with two days of guided tours of the latest media management provider offerings in the industry.

Now in its seventh year, TTDT — which is available to content owners and MESA members — will see MESA’s content solutions strategists lead attendees through the offerings of nearly a dozen companies each day, most who were set to showcase their DAM services on the IBC Show floor this year.

The first TTDT — held Sept. 9 — saw 10 companies involved, including RSG Media, IBM, Whip Media Group, Vubiquity, Signiant, Sony Electronics, Caringo, Veritone, Digital Bedrock and KlarisIP.

Here’s a brief look what attendees can expect from the presenters — Deluxe, BeBanjo, Premiere Digital, 5th Kind, Croogloo, FilmTrack, Verizon Media, DXC Technology, EditShare, GrayMeta— during the Sept. 16 tour, beginning at 16:00 CEST:

Deluxe

Kristie Fung, VP of product management at Deluxe, will walk attendees through how the Deluxe One Showcase offering is enabling clients, like HBO, to cultivate dynamic OTT streaming experiences from digital screeners to immersive virtual “watch parties” and consumer product announcements.

BeBanjo

As organisations look to streamline their operations, drive efficiencies, further exploit their existing catalogue of content and look for new revenue streams, the importance of strong operational tools for both VOD planning and scheduling is key. This session will explore how BeBanjo is working with a current customer to bring these benefits to both their long term planning and short term scheduling operations.

Premiere Digital

This presentation will showcase PDX, a multi-faceted cloud-based portal for supply chain execution with asset, order and title management capabilities. From inception to delivery, PDX provides full visibility into order statuses, titles, metadata and assets with automated capabilities for asset ingestion and title management according to EIDR industry standards. The SaaS technology behind PDX is architected to be flexible, scalable and expandable to adapt to customer needs and evolving media workflows and metadata models.

5th Kind

Attendees will learn how CORE from 5th Kind turns files into assets. A single unified cloud platform and UI supports Dailies and Screeners Review, Marketing Pipelines, Real-Time Collaboration and Live Streaming to help address safe and secure remote production and work. Leveraging 5th Kind’s open API’s, the company provides integration for solutions such as Box, Aspera and others.

Croogloo

Croogloo will share how it centralises production operations from set to studio by connecting the production supply chain from prep to archive. The company helps integrate multiple silos of production data sources from disparate systems for data management and analytics.

FilmTrack

FilmTrack’s presentation will focus on the evolution of the monetisation of media assets, and the ever-changing landscape, while presenting solutions that relieve the pain associated with managing the entire intellectual property lifecycle. Due to the explosion of new distribution models and content creation, the initial problem of organisations focusing on exploiting the assets within their libraries has now evolved to handling the complex financial calculations associated with each contract. FilmTrack can help ease the process.

Verizon Media

Smartplay, Verizon Media’s manifest generation and session management technology, allows for true personalisation of OTT experiences at scale, from ad targeting to stream quality, and powers the company’s server-side ad insertion (SSAI) capability. Attendees will also hear about Prebid, an innovative programmatic technology that disrupts the traditional method of buying and selling of ad space in real-time using an open-source framework.

DXC Technology

Remote work and the digital nature of today’s media are driving media companies to consider globally centralised cloud platforms for their data, compute, and 24/7 global access needs. Centralising the platform is one thing, but it’s another to locate and access media assets and libraries across multiple creative projects, encountering evolving technical and process challenges. DXC will talk about its point of view and approach with examples of the types of requirements the company is encountering in the field today.

EditShare

Over the last decade, cloud computing has enabled massive-scale live streaming and video-on-demand platforms. What hasn’t been seen is end-to-end production, video editing and post-production workflows make their way into the cloud in any large-scale way. For many media organisations, the migration of production and post-production workflows into the cloud is crucial for their business. EditShare will discuss the challenges at hand, the real advantages cloud technology offers, and what users need to know about open systems/APIs, security and AI to avoid pitfalls as they onboard their workflows and their businesses into the cloud.

GrayMeta

GrayMeta, an intelligent metadata solutions company powered by ML, will show how it offers the ability to create, extract and store intelligent metadata, turning unstructured data into valuable assets. The company’s tech delivers enterprise efficiency and asset monetisation solutions throughout the content supply chain, with media workflow, collaboration, and quality control tools.

Each stop in the TTDT will explore the technology, review capabilities, discuss challenges, and examine current trends in the asset management space. Tour participants will have their questions answered by experts and explore the solutions that complement their company’s overall content strategy.

The tours are invitation only and those interested in attending must sign up in advance for a guaranteed spot. Click here to register.