Business

NAB Show New York Presents Session on Deepfakes, Disinformation in Election Coverage

NAB Show New York will present the session “The Deepfakes Dilemma: How Broadcasters Must Manage Deepfakes Disinformation During Election 2020” on Thursday, October 22 on the main stage channel, available at NABShowNY.com.

McAfee’s Chief Technology Officer and Senior Vice President Steve Grobman will join Jareen Imam, NBC News director of social newsgathering, to explore the potential for deepfakes to mislead journalists and drive voter disinformation in the 2020 election.

Produced by the National Association of Broadcasters (NAB), NAB Show New York will showcase advances in next-generation technology and feature conferences, workshops and exhibits focused on television, film, online video, live events, advertising, corporate A/V, production and post. The online event takes place October 19 – 29, 2020.

Grobman and Imam will offer unique insight on the critical concerns related to election security and how advances in artificial intelligence technologies are widening the use and potential of deepfakes. The session will additionally explore approaches to determine video legitimacy and how to protect the integrity of reported information.

Registration for NAB Show New York is available at NABShowNY.com.