M+E Europe
Whip EVP: Content Competitiveness Means Smarter Data
Story Highlights
D2C streaming options have already upended traditional release strategies, and how consumers engage in content — and on what platforms — likely isn’t done evolving.
But with the right data — and knowing how to interpret it — content owners can stay ahead of the shifting trends, according to Paul Hastings, EVP of sales for Whip Media Group. His presentation — “Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimise Content Budgets” — at the 5th November Smart Content Summit EU event looked at how you can overcome the rising costs, limited inventory, competitive dynamics and fragmented audiences of today to still implement the right content strategy to yield the most out of the content budget.
That means integrating new data and intelligence into workflows for smarter acquisition and pricing decisions throughout the content monetisation cycle, including unique data inputs for what’s happening in each market, streaming availability data, and everything you can get around how audiences engage with content and why.
And to determine what to license next, and what to pay for it, you no longer can arrive at the right answers using primitive spreadsheets, static point-in-time data or non-scalable solutions. Instead, AI-based modelling can uncover the right data to help pinpoint what content to license and merchandise next.
To watch the Whip presentation, click here. To download the presentation slide deck, click here.
Smart Content Summit EU was produced by MESA and MESA Europe, in association with CDSA, HITS and the Smart Content Council, which meets regularly to share best practices, evaluate emerging technologies and collaborate to accelerate the pace of transformation in our industry. The summit is sponsored by ATMECS, Cognizant, Deluxe, Digital Nirvana, Éclair, Eluvio, EIDR, Iyuno Media Group, TransPerfect, NAGRA, Premiere Digital, Zixi, Whip Media Group, AppTek and EIDR.
