M+E Daily

Microsoft GM to Highlight Storytelling Strategy at Dec. 8 CPS

Microsoft’s strategy around engagement across all of its products, platforms and business offerings relies on two pillars — Innovation and culture — and five Ps: People, Place, Pictures, Personal and Platform, according to Steve Clayton, chief storyteller and GM of Microsoft’s innovation, culture and stories team.

During a main stage presentation at the Dec. 8 virtual Content Protection Summit he’ll share the company’s philosophy of storytelling, along with examples of how Microsoft has put its concept into action across owned, earned, digital and physical storytelling mediums alike.

“Attendees can expect an insight in to how Microsoft approaches storytelling inside and outside of the company — telling stories using digital, physical, social and other media,” Clayton said.

“I hope attendees come away with a framework they can use to help them think about storytelling and inspiration on ways to tell stories.”

Clayton and his team are responsible for shaping Microsoft’s image internally and externally through storytelling, whether they be long or short, via photos or cartoons, or with a keynotes and demos. During his 20-plus years with Microsoft, he’s been director of cloud strategy for Microsoft International and CTO of Microsoft’s UK Partner Group.

Presented by Microsoft Azure, the event is sponsored by SHIFT, Genpact, Akamai, Convergent Risks, Friend MTS, GeoGuard, PacketFabric, Palo Alto Networks, Richey May Technology Solutions, Splunk, Zixi, Cyberhaven, EIDR and Xcapism Learning.

The Content Protection Summit is produced by MESA, CDSA, the Hollywood IT Society (HITS) and Women in Technology Hollywood (WiTH), under the direction of the CDSA Board of Directors and content advisors representing Amazon Studios, Adobe, Paramount, BBC Studios, NBCUniversal, Lionsgate, WarnerMedia, Amblin Entertainment, Legendary Pictures, and Lego Group.

To register for the event, click here.

To join CDSA or activate a Content Protection Summit sponsorship, contact Evie Silvers at [email protected], Garrett Finley at [email protected] or David Millar at [email protected].