Games/Interactive
NAGRA Insight Honoured for ‘AI and Machine Learning Innovation’
Story Highlights
NAGRA takes home top honours for its ability to improve business performance and operational excellence for pay-TV service providers worldwide.
NAGRA Insight business performance platform has won “AI and Machine Learning Innovation of the Year” at the VideoTech Innovation Awards 2020, the ultimate celebration for companies and individuals that are revolutionising today’s global video industry.
Since its inception, NAGRA Insight has contributed to create additional revenue and to significantly improve the bottom line of some of the world’s largest operators, by helping them to allocate marketing campaign budgets more effectively, optimise call centre routing, and build personalised pricing and package offerings to improve client experience and retention.
“Pay-TV service providers can achieve measurable profitability improvements using well-thought data and AI solutions to optimise operations and grow client engagement,” said Jacques-Edouard Guillemot, SVP at NAGRA. “Data has become crucial to support decision-making in the pay-TV, telco and premium content industries. NAGRA Insight can help harness the power of their data to manage media businesses more effectively and open new opportunities to grow revenue. We are thrilled that these capabilities have again been recognised by the industry.”
NAGRA Insight is focused on delivering EBIT improvements. It is the only platform in the pay-TV market that combines all relevant sources of data to provide actionable output on a per subscriber basis. Based on a highly scalable, cloud-based platform that amalgamates business knowledge with data science and artificial intelligence (AI), NAGRA Insight improves revenue and cost drivers across four key areas: subscriber numbers, content optimisation, quality of experience, and targeted advertising.
Additionally, in the context of COVID-19, NAGRA Insight gives TV and media companies an added edge in building resilient response tactics to quickly adapt to the new business environment and deliver fast, measurable profitability improvements. NAGRA has outlined the challenges in this new environment in the recently released whitepaper titled “Shaping Post-COVID Resilience for the Premium Content, Pay-TV and Telco Businesses.”
