Business

Deluxe Acquires Sundog Media Toolkit

Deluxe has acquired Sundog Media Toolkit, a UK-based firm that provides mastering and versioning services for theatrical, television, and OTT content, the company announced.

Sundog — founded in 2013 by CEO Richard Welsh and CTO Chris Ralph, who will join Deluxe in senior executive positions — is known for its highly automated, cloud-based platform which creates specialised, multi-format, multi-language files for theatrical distribution and streaming platforms. Financial terms of the deal were not disclosed.

“We are thrilled to welcome Richard, Chris, and the rest of the Sundog team into the Deluxe family. Sundog will provide us with an expansion and enhancement of our robust technology driven services, adding efficiency, speed, and scale,” said Deluxe CEO Cyril Drabinsky. “This acquisition confirms our commitment to innovation that puts us ahead of the increasing complexity and scale needs of our customers’ day and date multiplatform releases.”

Welsh added: “We’re delighted to be joining Deluxe. We established Sundog to bring advanced SaaS technology and workflows to the media industry and we’re very excited about taking the next steps on the Sundog journey together with Cyril and the Deluxe team. With our combined drive for innovation and Deluxe’s global footprint, we will be able to extend our cloud automation technologies to customers worldwide.”

Sundog’s technology will be integrated into the overall Deluxe One workflow, creating a comprehensive end-to-end solution for mastering content, including asset and library management, localisation, and final delivery.