M+E Connections
Content Workflow Management Forum Program Takes Shape
Story Highlights
The program for the 25 Feb. Content Workflow Management Forum — “M&E’s Premiere Localization Event” — is beginning to take shape, with discussions around the state of the industry, workflow efficiencies, the use of AL and ML, and new cloud-based solutions, set for the main stage and a series of breakout sessions.
Leading language service providers, content creators, AI and technology companies, and broadcast and OTT executives, will be on hand to hear from Lottie Towler, senior analyst for Ampere Analysis, as she shares how consumers enjoyment of viewing international content varies across markets and demographics, as does the way they’re watching it, in the presentation “Analysing Consumer Demand for Localised Content.”
Towler will offer insights into how some markets prefer either subtitled or dubbed content, and how gaps are emerging when analysing major streamers’ catalogues, in terms of how much content is localised, either subtitled or dubbed, compared to consumer demand.
Meanwhile, in the panel “Chairs of the Localisation Council Talk Plans for 2021,” members of the MESA Content Localisation Council will discuss some of the unique obstacles emerging from the pandemic for the localisation industry, plans for 2021, and the planned roll-out of AI/ML and Talent & Resourcing working groups. James Hurrell, head of content operations and localisation for BBC Studios, Jan-Hendrik Hein, director of media operations for A+E Networks UK, and Nicky McBride, VP of business development for SDI Media, will be on hand.
Other topics on the show’s agenda, running 12:20-17:30 GMT, include:
• “Sustainability in Media & Entertainment”
• “The Implementation of AI and Machine Translation Technologies”
• “Ways to Enable Increased Workflow Efficiencies Within Localisation Supply Chains”
• “Innovative Solutions to Solve the Perennial Issue of Talent & Resourcing Within Localisation”
• “Access Services”
The Content Workflow Management Forum is produced by MESA, the Smart Content Council, and the Hollywood IT Society, with sponsorship by Whip Media Group and Deluxe.
For regular program updates, click here. To register for the event, click here.
To join MESA Europe or activate a Content Workflow Management Forum sponsorship, contact David Millar at [email protected], Evie Silvers at [email protected], or Garrett Finley at [email protected].
