M+E Daily

MGM Looks to Eluvio for Next-Gen Content Servicing, Digital Marketing Platform

Multimedia software firm Eluvio has inked a multi-year agreement with Metro Goldwyn Mayer (MGM), with MGM using the Eluvio Content Fabric global platform service to power MGM.com, as well as its B2B platform for licensing partners, MGM ROAR.

MGM is using the Eluvio Content Fabric — which enables low-latency content distribution, monetization, and asset servicing, without the use of cloud transcoding services, CDNs, aggregation services, or the creation of file copies — to support everything from film and TV pre-releases, virtual premieres, screenings, marketing, and licensing of its library.

“MGM is at the vanguard of technological innovation and entertainment quality, and we’re honored to help play a central role in executing their vision,” said Michelle Munson, CEO and co-founder of Eluvio. “This pandemic year precipitated the need to accelerate ways to directly monetize full libraries, reduce costs, streamline distribution workflows, and re-position for future innovation. The Eluvio Content Fabric was designed to do just that.”

The agreement expands on previous work between Eluvio and MGM, and will now allow MGM clients to watch and find MGM’s entire catalog on one platform, with ROAR Screeners available on both desktop and apps.

MGM has also launched a first-of-its-kind ticketed pre-release screening service for new shows and films using the Eluvio Content Fabric, on both desktop and the Apple TV App, with film and TV pilots screened at 4K resolution.

“Our goal is to make it easy for business clients and prospects to watch and access our vast library from any location in the world,” said Evan Scheffel, EVP and global head of distribution strategy and operations for MGM. “We’ve been incredibly impressed with Eluvio’s ability to help us launch and create new client-facing experiences with exceptional speed and quality, with tailored permissions and content rights enforcement to support pre-releases, screenings and more.”

Additionally, via Eluvio Content Fabric, MGM is providing a B2B self-service marketing portal for licensees where they can access more than 1.5 million assets — including still images, logos and videos — all searchable and served in real-time. The portal enables MGM to host virtual marketing conferences for sales teams as well.

Later this year, MGM ROAR will introduce a new B2B licensing platform to help marketers discover content across MGM’s catalog, offering content discovery tools that give marketers the ability to search the MGM library at frame level, to create clips and stills in real-time using Eluvio’s in-platform Avails Manager.

MGM plans to leverage Eluvio’s in-platform Video Understanding via machine learning (ML) to automatically tag content with identified celebrities, logos, landmarks, activities, and more.

“We are in the midst of a digital transformation at MGM, aimed at creating more efficient, inherently secure, and comprehensive ways to serve our clients, partners, and consumer audiences,” said Doug Rousso, EVP and chief information and technology officer for MGM. “Eluvio is key to this effort, with breakthroughs in dynamic media composition, blockchain security, and high-performance streaming that have helped reshape our distribution architecture and set a new bar for technological innovation.

“With Michelle and her team at our side, we’re able to launch compelling new monetization opportunities that couple groundbreaking technology development with compelling business innovation.”

To learn more about Eluvio, click here.