Business
NAB Amplify Launches Early Access, Presents New Global Hub for NAB Show Community
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Designed by the creators of NAB Show, NAB Amplify serves as the new digital hub for media and entertainment professionals to connect year-round, explore product innovations, discover new perspectives and gain trusted insights on important industry developments.
The Early Access Bundle is available for a limited time, starting today through March 31, 2021 at NABAmplify.com. Early Access users will receive an upgraded NAB Amplify subscription ($120 annual value) valid through the end of 2021, an exclusive NAB Amplify newsletter and free Exhibits Pass ($159 value) for NAB Show, October 9–13 in Las Vegas.
“NAB Amplify was developed using insights and feedback collected from the NAB Show community,” said Justine McVaney, National Association of Broadcasters (NAB) senior vice president, Event Planning and Operations. “In response, we are focused on driving engagement as we roll out new features, content and opportunities for meaningful conversations and information sharing.”
NAB Amplify is a personalized experience guided by users’ interests and community networks. Curated content includes original articles, thought leadership pieces, live events and case studies focused on key trends and innovations. The platform will also serve as a discovery center with the buildout of a comprehensive directory of global brands associated with NAB Show.
Users will also benefit from access to NAB Amplify’s Demo Days, March 15–26. Each session features an expert-led product demonstration showcasing real-world case studies in the field of news and sports production. Themes include current market solutions in acquisition, transmission, streaming and live video production.
“At its core, NAB Amplify is about connecting people, products and innovation. What makes it unique is our ability to cover the entire content ecosystem—TV, radio, streaming, cinema and more—on a global basis,” said NAB Senior Vice President of Business Development Eric Trabb. “We are thrilled to connect our partners to this new interactive experiences that will expand their customer reach and create pathways to new audiences.”
