M+E Daily
Dolby Spotlighted for Innovation in Music
Story Highlights
Dolby chosen for democratising and innovating music and mastering tools in Fast Company’s annual list of the World’s Most Innovative Companies for 2021.
For the second year in a row, Dolby has been among the top-ranked companies pushing the music industry forward.
“We are excited to be honoured again by Fast Company as one of the world’s most innovative music companies,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Empowering creativity and self-expression is built into our DNA, and we are grateful to work with artists of all levels to bring their music and stories to life through our breakthrough technology.”
Over the last year, Dolby has transformed the audio recording, live streaming, and mastering spaces. Dolby On, an easy-to-use recording app, was built to deliver powerful audio processing with just one tap – it automatically analyses content and applies just the right touch of EQ, compression, noise reduction, stereo widening, and more. From the app, creators can share directly to their social platform of choice, including live streaming to Twitch, Facebook, YouTube, and more.
In 2020, many artists couldn’t easily access a studio anymore. We solved this issue through a major implementation of Dolby.io, Dolby’s new API platform, with SoundCloud. The result is SoundCloud Mastering, Powered by Dolby – which allows artists instant and affordable access to Dolby’s advanced technology, directly from their SoundCloud workflow.
Now, creators can have Dolby’s mastering technology analyse their track and listen the same way an engineer would – identifying the details, the sections, and musical transitions that give the song its unique story arc. Using the mastering profiles of choice, this detailed “sonic map” is then used to sculpt the tone and overall dynamic profile of the artist’s mix while prioritising their creative intent.
Dolby Atmos Music, which Dolby was named to Most Innovative Companies in 2020 for, continues to grow and is now available to consumers in over 50 countries with a growing library of songs available from the world’s most prolific artists.
