M+E Connections

Multimedia software firm Eluvio has debuted a new blockchain-backed 4K video streaming and ticketing service, offering low-latency, owner-controlled content distribution that’s available on mobile, browser, desktop, AppleTV and Roku, with a fully integrated PPV ticketing service, featuring controlled access of video DRM via blockchain.

Dubbed Eluvio LIVE, the service is geared toward concerts and premium exhibitions, distributed directly from artists to audiences globally, and is built on Eluvio’s Content Fabric, a scalable content distribution network for premium video first launched in 2019, and used by companies such as MGM Studios and FOX Networks and mobile streaming providers.

“Eluvio LIVE was created to address the fundamental shifts taking place right now across the music and entertainment industries,” said Michelle Munson, CEO and co-founder of Eluvio. “Artists and publishers want to reach audiences anywhere in the world, in a way that gives them the highest levels of financial control, video quality, and customisation.

“The global shift towards streaming live events, necessitated by the pandemic, will become a permanent way to amplify in-person performances when they return, and the opportunity for artists to control their content destiny via blockchain technology has come together in a unique moment. Eluvio LIVE will enable these ‘multi-experiential’ viewing opportunities to reach beyond the confines of physical venues, and unlock the ability of artists and publishers to continually monetise their content.”

Eluvio LIVE opens the Content Fabric’s technology to artists and publishers, allowing them to facilitate low-latency, owner-controlled content distribution directly to fans, through highly customisable event sites and digital experiences.

The service features built-in geofencing, dynamic personalisation, digital NFT (non-fungible token) creation and merchandising for concerts, performances, sporting events, movie screenings and premieres. Live content is automatically recorded and reusable on demand.

Paramax Films will be the first to film and produce a series of concerts on Eluvio LIVE.

“Eluvio LIVE is the perfect complement to live production and filming companies like ours,” said Amos Rozenberg, CEO of Paramax Films. “Today’s artists and producers critically need a platform they can control, that is both high quality and scalable, and more versatile and profitable to distribute and monetise their performances, and Eluvio LIVE is a breakthrough on all of those fronts.”

Key features of Eluvio LIVE include buffer free multi-view for any number of individual camera feeds delivered simultaneously, and built-in encryption and digital rights management to prevent illegal redistribution and copying.

The service allows users to create and customise event sites with options to aggregate events and content under a single artist or media brand, and provides options to let fans purchase tickets and merchandise, and unlock exclusive content.

Artists and publishers retain 100 percent ownership to their content, backed by secure blockchain contracts to control authorised views and transactions.

For more information about Eluvio LIVE, click here.