M+E Europe

EIDR April 13 Event to Feature UK Broadcaster Insights

At the April 13 EIDR Annual Participant Meeting Toby Gordon, CEO of automated metadata solutions firm MetaBroadcast, will offer UK broadcasters ideas on how to auto-register EIDR IDs.

MetaBroadcast currently processes metadata for more than 70 UK broadcasters, and the linear and on demand content of 280 channels. This also includes providing API integrations with leading broadcasters, with MetaBroadcast supporting and increasing the adoption and use of EIDR in the UK, using their existing matching processes and content database to auto-register EIDR IDs.

During the 2021 edition of the EIDR Annual Participant Meeting the theme will revolve around adoption of EIDR across enterprises and streaming platforms, with discussions centred on ubiquitous coverage, new adoption paths, and user engagement. Studios, streaming giants, EIDR’s board and more will be on hand to celebrate what EIDR has accomplished to date, and what’s on the horizon.

For regular program updates for the 2021 EIDR Annual Participant Meeting, click here.

To register for the event, click here.