Business

SITI Networks, one of India’s largest multi-system operators, has tapped NAGRA and its card-less content security solution for a forthcoming Android TV set-top box launch, marking NAGRA’s first Android TV project in India, based on the Google MediaCAS framework for Android TV deployments.

The NAGRA partnership will allow SITI Networks to deploy secure Android TV services across its three million subscriber base in India, covering a comprehensive content offering and access to a library of applications.

“We’re proud to partner with SITI Networks on its continued expansion within the Indian market” said Stephane Le Dreau, SVP of APAC sales for NAGRA. “The strength, level of innovation and unique features of NAGRA’s content and service protection services for Android TV provides operators around the world with the tools they need to protect their content and rapidly deploy and protect their next-generation services against piracy.”

Suresh Sethiya, director of Indian Cable Net Company Limited (ICNCL), a joint venture partner of SITI Networks, added: “The launch of SITI PlayTop set-top box and iOS/Android apps is a crucial part of SITI’s expansion strategy in India. I would want to congratulate our infrastructure partner NAGRA. They have worked with us step-by-step to seamlessly integrate their comprehensive support for Android TV through an end-to-end content protection ecosystem. The SITI PlayTop set-top box will provide a next-generation, superior entertainment experience for our customers.”

The NAGRA solution provides comprehensive support for Android TV through an end-to-end content protection ecosystem that can be extended whenever the operator chooses via additional options such as forensic watermarking and anti-piracy services.

“We are excited to bring our next-gen SITI PlayTop Android set-top box to our customers. SITI has been at the forefront of delighting them with the latest technology. The launch of SITI PlayTop is another step in our commitment to provide them with superior entertainment experiences. We are delighted to partner with NAGRA, who provides comprehensive support for Android TV through an end-to-end content protection ecosystem. This box will make any TV smart while bringing SITI HD+ Digital Cable Television’s ultimate viewing experience with a DVR facility,” said Anil Malhotra, CEO of SITI Networks.