Business
Whip Media Promotes Hanley to Co-President
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Enterprise software platform and entertainment data provider Whip Media has promoted chief revenue and strategy officer Carol Hanley to co-president, where she’ll work alongside co-president Rob Gardos, and lead the company’s global growth strategy and performance.
Gardos will focus on product direction, development and client success for Whip Media.
“Carol is an extraordinary leader, with a proven track record of driving revenue, customer acquisition and satisfaction, and helping media companies understand the value of their data,” said Richard Rosenblatt, CEO and founder of Whip Media. “Her well-deserved promotion comes as Whip Media enters our next chapter of significant growth, where she and Rob will play instrumental roles in scaling our global business.”
Hanley first joined Whip Media in 2017, leading the company’s business strategy, revenue, sales and marketing, and oversaw development of new measurement solutions combining audience consumption data with financial information. Whip Media acquired Mediamorph during her previous role, and she’s credited with scaling Whip Media’s global sales team and expanding customer relationships with global content providers, broadcasters and operators.
“This is an exciting time for Whip Media, and I’m thrilled to be taking on the Co-President role alongside Rob,” Hanley said. “In today’s complex marketplace, Whip Media is uniquely positioned to drive innovation for buyers and sellers of content. We have built the team, technology, and partnerships that combined offer the most robust data and content licensing platform to increase revenue and direct-to-consumer growth for the world’s largest entertainment companies.”
Hanley’s appointment comes during a time of rapid growth for the company, with Whip Media’s growing roster of clients covering more than 50 of the biggest media and entertainment companies, including all major Hollywood studios, top broadcasters, and the largest global MVPD operators in the world.
Before Whip Media, Hanley served as CRO of Deluxe Entertainment Services Group. Prior to Deluxe, Carol spent 13 years as EVP, chief revenue and marketing officer at Nielsen Audio.
