M+E Europe

On May 12 at the annual Hollywood Innovation and Transformation Summit (HITS) Spring event attendees will be treated to a pair of keynote addresses during Innovation Stage sessions, one from the founder and CEO of design thinking firm Lab5 Systems, the other from the senior writer for Epic Games and Unreal Engine.

First up is Lab5’s Jeff Julian, who delivered the keynote address at the 2018 HITS event.

His presentation —”Disruptive by Design – Design Thinking’s Approach to Global Problem-Solving” — will address how creative strategies can impact organisational breakdowns and will provide insights to overcome communication barriers and cross-platform integration. Julian will tackle the ever-growing disconnect between creative lateral thinking and the deep dive of basic research, by discussing future design thinking, and how to best prepare for the exponential acceleration of a t-shaped world in a future dominated by artificial intelligence.

Julian has worked with many of Hollywood’s top directors, including Steven Spielberg, Ridley Scott and David Fincher, along with top brands Apple, RED cameras, Samsung and BMW.

Next, attendees will hear from Noah Kadner, senior writer for Epic Games and Unreal Engine, in the very timely keynote address “Writing the Playbook on Virtual Production.” Kadner literally wrote the book (the “Virtual Production Field Guide”) on the topic for Epic Games in 2019, and just released a follow-up volume in April, following a year that proved how ahead of the virtual production game he actually was.

The compendium of creatives, technologies and information has quickly become the go-to source for Hollywood, and has quickly becoming essential reading for any content creator. His session digs deeper into the evolution of virtual production workflows, and how these techniques have moved from stealthy POCs, to standard operating procedure for many streaming feature and episodic content currently in production.

HITS Spring is programmed under the guidance of the content advisors of the Hollywood IT Society, and is produced by MESA and the Hollywood IT Society (HITS), in association with the Content Delivery & Security Association (CDSA) and the Smart Content Council. The event is presented by IBM Security with sponsorship by Genpact, Irdeto, Tata Consultancy Services, Convergent Risks, Equinix, MicroStrategy, Microsoft Azure, Richey May Technology Solutions, Tamr, Whip Media, Eluvio, 5th Kind, LucidLink, Salesforce, Signiant, Zendesk, EIDR and the Trusted Partner Network.

To register for HITS Spring, click here. To activate a HITS Spring sponsorship contact Evie Silvers at [email protected] or Garrett Finley at [email protected].