Tamr Shares Usage Record Use Case at May 12 HITS Spring
Cloud-native data mastering solutions firm Tamr will take the stage May 12 at the Hollywood Innovation and Transformation Summit (HITS) Spring event to share how one company is supporting content creators by accurately matching up millions of usage records across TV, mobile, IPTV and other over-the-air broadcasts.
The presentation — “How Screenrights Supports Content Creators by Scaling to Accurately Match Usage Records” — will detail how Screenrights manages royalty licensing for educational broadcast content in Australia and New Zealand, supporting learning and creativity throughout the region. But as the amount of educational video content grows, the team there realised that manual record matching could no longer scale adequately.
Needing a better way to scale their efforts and accurately attribute usage records, Screenrights turned to Tamr. Attendees will hear first-hand from Emma Madison, head of new business and technology at Screenrights, and Nicole Wong, sales engineer for Tamr, on why machine learning-first data mastering is critical to achieve the goals of making sure content creators are paid and continue to make new educational videos.
HITS Spring is presented by IBM Security with sponsorship by Genpact, Irdeto, Tata Consultancy Services, Convergent Risks, Equinix, MicroStrategy, Microsoft Azure, PacketFabric, Richey May Technology Solutions, Tamr, Whip Media, Eluvio, 5th Kind, LucidLink, Salesforce, Signiant, Zendesk, EIDR and the Trusted Partner Network.
As a special offer to readers of M+E Europe, we have a complimentary invitation to HITS Spring via this link.