Film / TV
Spherex, Vision Films Partner to Culturalise Content for Global Market
Spherex will assess Vision Films’ latest feature-length film through their proprietary technology that examines the cultural appropriateness of content, ratings, key art, editorial, listings and compliance for the intended global market.
Made In Chinatown is available on streaming and cable platforms both domestically and internationally. The Chinatown-meets-Little-Italy comedy sensitively handles, with more commentary than spoof, the timely Asian immigrant experience, as well as racial stereotyping and labelling. The fast-paced romp features several real Kung-Fu Masters (Lo Meng, Chiu Chi Ling, Peter Ngai, Steven Chan, Paul Sun) and everyone’s favourite Wise Guys (Tony Darrow, Vincent Pastore, Raymond J. Barry) and is choreographed by Emmy® Award-winner James Lew, and a treasure trove of hidden mob movie references and quotes to delight cinephiles.
Collaborating with Spherex to adapt the film and its promotional assets for international audiences will allow Vision Films to distribute to global audiences more easily and at a faster rate.
“Films with cultural themes and references can be challenging to distribute internationally and can get lost in translation,” said Spherex Co-Founder and CEO Teresa Phillips. “We are working with the Vision team to take one of their top titles through the Spherex solution so they can reach the widest possible global audience with the highest amount of brand safety.”
Lise Romanoff, CEO and Managing Director of Vision Films says, “We are thrilled that Spherex, a company that is primarily providing their services to the major studios, included Vision Films in their transition to include the Indie film distribution market. They have a multitude of services ranging from global ratings to the minute detail of being able to point out which elements may make the film appropriate for younger kids in one territory and older kids in another. This is extremely helpful for us to know what TV slots our films can work for especially when it comes to daytime television.”