Film / TV
Spherex Debuts New Technology to Culture-Fit Movies, TV Shows for Global Audiences
Story Highlights
SpherexGreenlight is a revolutionary new technology solution that combines machine learning and human curation to capture societal and cultural cues from more than 120 countries around the world that are then applied to movies and TV shows set for global distribution.
SpherexGreenlight enables producers, studios and networks to quickly and easily adapt their new release content to be fully compliant and reach larger audiences in every market around the world.
The SpherexGreenlight technology:
–Helps reach the largest target audience in every local market worldwide;
–Highlights which scenes to edit in order to comply with local regulations;
–Predicts how a movie or TV show will be perceived by audiences worldwide;
–Delivers data to make informed decisions about local marketing; and
–Minimises risk of offense or censure in local markets.
Spherex has captured and annotated the data necessary to determine which events in movies and TV shows are hurting a film’s rating in a market and which may be offensive in certain cultures.
Being able to assess and classify every event in any movie or TV show allows for easy and fast adaptation of content to culture-fit every market worldwide. Discovering potential problems early using SpherexGreenlight gets a title to market faster and avoids costly rework during post-production.
“SpherexGreenlight was developed in response to market demand for combined cultural and regulatory insights that enable our media and entertainment clients to make data-informed decisions earlier in the production cycle.” said Spherex CEO Teresa Phillips. “Media and entertainment companies spend tens of millions of dollars annually producing new content for worldwide distribution. Greenlight assures that the content will reach the right audiences in each local market and avoid cultural missteps or censorship.”
