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Dolby Teams Up With The Weeknd to Explore How He Creates Worlds With Music
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Dolby teamed up with The Weeknd to celebrate a new era for music in Dolby Atmos, which is transforming how music is created and enjoyed. The long-form commercial explores how The Weeknd creates sensory experiences through music.
Fans looking to connect with The Weeknd on a deeper, more emotional level, can experience his recently released single “Take My Breath” along with other favourites today in Dolby Atmos on Apple Music.
“I approach music as a full sensory experience by creating worlds that my fans can step into,” said Abel Tesfaye, the singer, songwriter, and record producer better known as The Weeknd. “Dolby Atmos is an experience. It takes music to a new place by creating an immersive world where you can feel every detail. It’s surreal and allows me to create music without limits.”
The video takes fans inside the mind of one of music’s most renowned artists, The Weeknd, as he speaks about creating new worlds for fans through his music. With Dolby Atmos, you’re given a passport into these worlds to discover and feel every detail of his creative vision.
“The creativity and layers behind The Weeknd’s music is a perfect showcase for the power of Dolby Atmos,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “Listening to Take My Breath in Dolby Atmos is an incredible experience that takes you to another place.”
The piece was created to celebrate a new era for music in Dolby Atmos. As a driving force in sound innovation, Dolby Atmos pushes the boundaries of creativity so that music can be expressed and felt at its fullest. With Dolby Atmos, Dolby aims to create the strongest bond possible between artists, their stories, and the world. The video was directed by Somesuch-based directing duo Cliqua. Cliqua have amassed over 700 million plays of their videos and were the creators behind The Weeknd’s music video for “Take My Breath.”
