Film / TV

Whip Media, Simply.TV Announce Partnership

Entertainment enterprise software platform and data provider Whip Media has announced a new data partnership with global metadata supplier Simply.TV, anticipating the need for enhanced metadata services to better enable creators, rights owners and distributors to strategically distribute content.

Simply.TV’s metadata technology — built on artificial intelligence and machine learning-driven technologies — offers cutting-edge editorial workflows, and is the preferred metadata offering for many TV operators and MVPDs. The company offers a large portfolio of TV metadata on a global scale across both linear and streaming, across more than 80 countries and in more than 30 different languages.

“In today’s rapidly changing media landscape, companies need the highest-quality view of their metadata as they license their content globally,” said Alisa Joseph, SVP of business development and strategy for Whip Media. “Simply.TV is a recognised leader in providing premium metadata to the industry. Together, we can support the critical metadata needs of clients to increase multi-platform delivery, maximise workflow efficiencies, increase ROI and provide content to viewers faster.”

Daniel Rühmann, COO for Simply.TV, added: “With the ever-growing amount of content to streaming services and TV operators, the need for innovation around content distribution has never been bigger. Whip Media is setting the direction for the future of monetisation and efficient licensing. Rich and accurate metadata is a fundamental building block in the content ecosystem and so this partnership brings the best of two companies looking to make change through technology.”