M+E Daily

Anuvu Brings Record-Breaking Film ‘Hi, Mom’ Onboard With Exclusive Worldwide Rights Outside of Mainland China

Anuvu has obtained the exclusive worldwide inflight distribution rights for China’s record-breaking film “Hi, Mom.” The critically acclaimed film, written and directed by lead actress Jia Ling, one of China’s top female comedians, will be available for passengers to enjoy in January 2022.

“Hi, Mom” has grossed over $822 million USD at the box office, making it China’s highest-grossing film of 2021, the second-highest-grossing non-English film of all time, and the highest-grossing film by a solo female director.

“Hi Mom” trends with Anuvu’s increasingly unique inflight entertainment options, as the company delivers to airline partners strategically curated global content to meet their passengers’ diverse and sophisticated tastes.

“As a leading provider of entertainment and high-speed connectivity solutions, we are thrilled to expand our first-in-class entertainment by obtaining the exclusive rights to ‘Hi, Mom’, a cross-cultural runaway that is transcending cultural barriers and sparking a national conversation,” said Anuvu’s Terri Davies, SVP Content & Media Services.

“Audiences are seeking out culturally relevant and more diverse content, and our media acquisitions team is scouring and securing top-tier cinema options from local and worldwide markets for our customers. We are delighted to support an emerging female director and enable our customers to offer a unique entertainment experience,” continued Davies.

A heartwarming story about the love between a daughter and her mother, “Hi, Mom” follows Ling, a young Chinese woman who time-travels from 2001 to 1981 and becomes friends with her late mother, embarking on a journey of self-discovery and understanding. The film is the latest addition to Anuvu’s entertainment catalog and follows the acquisition of the worldwide inflight distribution rights to critically acclaimed independent films “Minari” and “First Cow” earlier this year.

“I’m excited to be working with Anuvu again on the exclusive inflight worldwide rights to ‘Hi, Mom’,” said Owen Young, CEO of Tiger Pictures Entertainment. “The company has been a longtime supporter of works by independent creators and it’s been an honor working with them on the acquisition. I look forward to seeing how the film is received by international audiences.”