Business

Discovery Networks Appoints LinQ Media Group as Vendor


Discovery Networks has appointed LinQ Media Group as one of their media localisation vendors in the Nordic languages as well as Dutch. Discovery Networks will utilise LinQ Media Group’s resources into the Nordic languages as well as Dutch for some of the content on their many channels.

LinQ Media Group, headquartered in Stockholm and founded by, among others, former BTI Studios CEO Björn Lifvergren, MD Nordics Lennart Löf and former CFO Henrik Wikren in early 2021.

Amanda Smith, Director of Language Strategy & Content, Discovery: “We have great faith in the people behind LinQ Media Group. Björn Lifvergren and his team served us well for over a decade and we are happy that they are bringing back many familiar faces to the industry. They are quality-minded and have always provided a great service.”

Lennart Löf, CEO of LinQ Media Group:

”It feels great to be back in the industry and we are very pleasantly surprised by the warm welcome from the subtitling community as well as the clients, says Lennart and adds “So far we have managed to subtitle over 5,000 hrs in only a few months, mainly into the Nordic languages, Dutch and a lot of the CEE languages, but our largest project involved over 33 languages.”

LinQ recently announced expanding the team across the Nordics with appointments in Sweden as well as in Norway. The Nordic challenger have voiced plans to cover all the Nordics, The Netherlands and UK within a few months.

“We have created LinQ Media Group as a challenger in the Media Localisation Market, says co-founder and Executive Chairman Björn Lifvergren and continues “There has been a lot of consolidation in the industry lately, creating very large companies, and in that process a lot of valuable knowledge has been lost. We believe that clients, and freelancers, across the region will take to our more personal approach”.

LinQ Media Group is a value-driven company that prioritises the importance of human interaction.
We believe linking human knowledge and technology is the best balance for success. “Now we can offer steady ongoing volumes in all languages, which we are really happy about”, concludes Lennart Löf.