M+E Daily

Anuvu Modernizes Inflight Entertainment Selection With Explore

Anuvu has launched Explore, a user-friendly and comprehensive online library that simplifies choosing inflight entertainment content. The innovative solution delivers to airlines a modern and efficient alternative to the industry’s legacy approach to content and media selection.

For decades, inflight entertainment selection has been a complex and time-intensive process centered around manually searching lengthy PDF attachments, PowerPoints and Excel spreadsheets to find and select the right content mix. With Explore, Anuvu elevates content selection into the digital age with an easy-to-use, cloud-based website.

“We are thrilled to offer a simple, informative and technology-driven solution for airlines when it comes to viewing available titles,” said Anuvu’s Terri Davies, SVP Content & Media Services. “Choosing content should not be a time-consuming and tedious process, and with Explore, airlines will be able to easily provide their passengers the very best media and content.”

Explore offers airlines full visibility into their content options via an online platform, accessible 24/7, to discover and easily filter through recommended and available titles. Through the intuitive dashboard, airlines can view essential details and metadata for each title, including trailers, synopses, cast and crew, available languages, and IMDB scores.

Explore pairs with Anuvu’s innovative subscription service Iris, which offers airlines a tailored and pre-curated variety of content. Together, Explore and Iris modernize inflight entertainment in a way that eases the selection burden for airlines, builds content based on an airline’s specific needs, maximizes return-on investment, and delivers to passengers a memorable inflight entertainment experience.