M+E Connections
Whip Media Survey Says: Too Many Streaming Services?
Story Highlights
A new study from Whip Media Group finds that among more than 9,000 users of the company’s TV Time app across five European territories (France, Italy, Germany, Spain, United Kingdom; FIGS-UK) finds consumers have an average of three SVOD subscriptions … but think there might be too many services available.
The majority of respondents felt said there are too many services, with cost being the main reason why, along with switching between services, navigating between and within them, and finding time to watch all of the programming available also being factors.
Monthly spend on services ranges from 23 to 28 euros/UK pounds, with cost being highest in the UK.
Library content is considered to be of greater importance to European consumers than original content, with only France bucking this trend. Netflix, Disney+ and Amazon lead SVOD services in overall satisfaction in every country surveyed, except France.
Click here for the full study.
