M+E Europe

Iyuno-SDI Acquires Ortana Media Group

Iyuno-SDI Group announced it has acquired 100% of Ortana Media Group, a leading digital media workflow orchestration and asset management solutions provider. This transaction comes shortly after Iyuno-SDI announced a strategic investment in Ortana in October 2021.

Ortana will continue to operate as an independent subsidiary company of Iyuno-SDI, offering its full range of SaaS and managed services solutions to the marketplace.

Iyuno-SDI will accelerate the deployment of Ortana’s Cubix platform to centralize its global media asset management, workflow automation and tool integration across its 67 facilities worldwide. This will provide the backbone of the company’s extensive expansion of media and distribution services allowing Iyuno-SDI to manage increased demands for end-to-end localization services.

James Gibson will remain Chief Executive Officer of Ortana and additionally take on the position of VP Product and Architecture for Iyuno-SDI. James will report to Chief Information Officer, Allan Dembry.

“We are delighted to have Ortana and James Gibson join the Iyuno-SDI Group, he has clearly demonstrated an industry-leading approach to workflow automation and media asset management,” said Allan Dembry, CIO of Iyuno-SDI.

“I could not be happier to join the Iyuno-SDI group, the combination of Iyuno-SDI’s depth of scale, global reach and truly talented people with Ortana’s technology and solutions will make us the clear choice for businesses in need of localization and media management solutions,” said James Gibson, CEO Ortana.