M+E Daily

At the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, the team at software development studio ICVR will delve deep into the metaverse, and what it means for media and entertainment.

Following lunch, the HITS Spring program moves to three concurrent sessions in the afternoon addressing Metaverse, IT, and Virtual Production.

Kicking off the Metaverse track will be “What the Metaverse Means for Hollywood” with ICVR’s Sinan AlRubaye, and Guy Finley, president and CEO of MESA. This session cuts through the clutter and defines the metaverse in terms and case studies that our industry can easily understand. Learn the background and what today’s market means moving forward as well as the design experience and where the future is heading as studios embrace the concept and integrate it into their (multiple) product offerings.

The panel “Particle Ink Metaverse: A New Era at TED Conference 2022” will feature ICVR’s Ihar Heneralau, and Cassandra Rosenthal, founder and co-CEO of Kaleidoco. This session digs deep into the first-ever, location-based mixed reality experience to synchronize thousands of devices for a LIVE experience. Particle Ink has created a mixed reality universe bringing to life interactive adventures in both virtual and physical venues. This pioneering broadcast utilized Unity’s emerging technology to add an augmented reality layer for TV viewers. Learn how creatives are pushing the envelope around experience in this engaging panel discussion.

The keynote “What the Metaverse Means IRL” with ICVR’s Sinan AlRubaye, and Elliot Ordower, co-CEO and founder of Well Played Studios, takes us to the front lines of development and experience for the metaverse. How big is the market and how quickly will we get there? What strategies are companies adopting across the various engagement models for metaverse, AR or VR projects and how quickly should we be looking to see success? And what does that success really mean when our economy is driven by scale and engagement?

“How the Metaverse will Transform your Meetings” will feature ICVR’s Sinan AlRubaye, and MESA’s Finley. Our business interactions during the pandemic became increasingly “local” while expanding globally thanks to the new collaboration tools (known as UCaaS) but what is the next step in creating truly compelling, immersive experiences at work. Levering gaming tools and Hollywood sensibility, this session offers a “Show & Tell” of this innovative new platform!

“Evolving Entertainment Workflows to Mirror Game Development” will feature ICVR’s Heneralau and Amazon Studios’ Iverson. After making news during the pandemic with revolutionary production techniques utilizing game engine backbone, virtual production is being hailed as the next “big thing” that will impact our entire, global industry. But before your company can make investments in hardware, software and talent, everyone needs to understand the big “why” and why it matters so you. This session showcases an Unreal Engine pixel streaming tool for managing 3D assets and environments from preproduction and throughout postproduction allowing non-technical talent to share, review, and iterate on assets in an interactive cloud-based experience in real-time. This technology will become available and impact every category of content creation. It is not a matter of “if” rather “when” so start your journey by joining this truly innovative session.

Heneralau will also present “Managing Production Assets Across Global Software Teams.” This session looks at multiple pipelines using multiple platforms across collaborative workflows in production. Learn the latest innovations in data management from two perspectives: SMB vendors as they interact with large studio operations. How do we find a middle-ground and create best practices to evolve this fast-moving and complicated process?

To register for the event, click here.

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