Business
Ryff Selects Whip Media Analytics Solution For Data-Driven Product Placement
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Whip Media announced that Ryff, a market-leading technology company specializing in dynamic digital product placement, will utilize Whip Media’s real-time consumer insights and engagement data to develop targeted product placement opportunities for its brand partners.
Using CVM Insights, Whip Media’s proprietary data solution, Ryff will have access to key viewership insights – allowing the Los Angeles-based company to better assist brands aiming to place their products and messages within movies, TV shows and commercials to target audiences. Ryff’s unique platform, Placer, automatically locates the right placement opportunity for customers looking to showcase their products on-screen.
“We are thrilled to add Ryff to our growing list of CVMi clients,” said Tara Alexander, Whip Media’s VP of Global Enterprise Account Management. “Ryff’s distinctive and market-leading technology – allowing brands to digitally superimpose their products directly onto content – will only be bolstered by Whip Media’s viewership data. The pairing will help Ryff’s clients reach the viewers they want to in a quicker and easier fashion.
As viewers are increasingly watching more TV shows and movies across multiple streaming platforms, Whip Media’s real-time viewing and engagement data, covering more than 4 million television episodes and movies across 130 countries and 1,900 platforms, provides unique advantages to marketers looking to connect their content to more consumers and drive growth opportunities.
“Having access to Whip Media’s global data and worldwide audience panel of 20+ million viewers will provide our company with critical audience information — including the age and gender dynamics for certain content — to better engage audiences and grow our business,” said Roy Taylor, CEO of Ryff.
