Vault AI Looks to Whip Media to Expand AI-Powered Insights

Predictive research firm Vault AI, which delivers AI-powered consumer insights for leading streamers, TV networks and film studios, has tapped Whip Media and the global audience engagement data from its TV Time app to provide content and character insights for its clients worldwide, the companies announced.

Vault AI will be leveraging user-level data from TV Time, Whip Media’s TV show and movie tracking app comprising 22 million registered users, to expand global content data and add more granularity to how content and characters impact audience demand, affinity, and emotional response. TV Time’s data will offer audience behavior insights at the individual viewer level, conveying viewer’s engagement and sentiment reactions to a film or series and how characters drive engagement, allowing Vault AI’s entertainment clients to go beyond standard age and gender demographic data for decision making. The size and footprint of TV Time’s user base will unlock insights in dozens of international markets for Vault AI, regardless of platform.

Vault AI combines rich consumption datasets with content and story DNA from more than 60,000 global titles across all platforms and genres to determine via machine learning how a title will perform in the market, who the audience will be and what marketing will drive them to watch. These actionable AI-powered consumer insights are delivered by an experienced team of consumer insights experts with the highest accuracy and fastest turnaround time.

“We couldn’t be more excited to partner with Vault AI, a trailblazing company that sits at the intersection of content and technology,” said Whip Media’s Vincent Muscarella, VP of sales. “Our cross-platform TV Time viewer data is an ideal and wholly additive asset that complements Vault AI’s consumer behavior insights — a combination that will offer Vault AI’s clients new dimensions for worldwide content insights.”

David Stiff, CEO and co-founder of Vault AI, added: “Our partnership with Whip Media addresses the evolving needs of entertainment companies that are searching for ways to get granular audience and character insights with the speed and global scale that only AI can unlock. Whip Media’s powerful TV Time app data expands our understanding of how consumers engage and emotionally resonate with content and characters globally, enriching our AI-powered insights. Being able to now add deeper and richer character insights that go far beyond just ‘likeability’ is game-changing for our clients.”